Are offline exhibitions still an effective way to acquire customers?

According to 2023 Canton Fair official data, 83% offoreign tradecompanies still consider offline exhibitions as a core customer acquisition channel. In 2025, offline channels exhibit three new characteristics:

• The rise of vertical exhibitions: Specialized exhibitions for machinery, medical equipment, etc., have a 40% higher procurement conversion rate than comprehensive exhibitions.
• Scenario-based service upgrades: Leading exhibitions are generally equipped with digital tools such as VR factory inspections and real-time customs data queries.
• Shortened trust-building cycles: For agencies with AEO certification, the first-contact conversion rate with clients has increased by 27%.

What practical strategies does digital marketing include?

2025Export RepresentationCorporate digital marketing exhibits a precision + compliance dual-driven model:

• Search engine optimization (SEO)
  • Focus on long-tail keywords such as HS code lookupExport Drawbackand calculation
  • Google E-AAT algorithm requires content to reflect practical customs declaration experience
• Social media marketing
  • LinkedIn company pages need to be linked with customs registration codes to enhance credibility
  • The average conversion rate of TikTok foreign trade knowledge videos has reached 2.3%

How to mine potential customers through customs data?

By 2025, customs data application has formed a complete methodology:

• Analyze target market importersDeclaration frequency fluctuations
• Monitor competitors clientsLogistics exception records
• CompareFOB/CIF Price DifferencesIdentify supply chain optimization opportunities

Note: The newly implemented Cross-border Data Circulation Management Regulations require written authorization from clients for using customs data.

What are special techniques for emerging market development?

For emerging markets like RCEP member states and African Union countries, we recommend focusing on:

• Religious-cultural adaptation: Customs clearance documents for Islamic countries must include Halal certification
• Payment method innovation: Vietnamese buyers prefer T/T and LC combined payment solutions
• Logistics redundancy design: East African ports require over 21 days of inventory buffer period

How to systematically operate customer referral programs?

Three key points for building a customer referral system:

• DesignTiered reward mechanism, with up to 15% annual service fee rebate
• ProduceMultilingual case handbooks, including complete customs declaration documents as evidence
• Regularly hostCustomer appreciation events, inviting customs experts for on-site Q&A

How to verify an agencys actual customer acquisition capabilities?

It is recommended to evaluate from three dimensions:

• Review client cases: Request authentic customs declarations from the past 6 months (with sensitive information redacted)
• Test response speed: Simulate customer inquiries to assess the professionalism and timeliness of quotation proposals
• Verify digital assets: Official website SEO authority should be ≥40, and customs credit management system rating must be certified enterprise